Diggin Her Roots Boutique is a black owned, female founded company that specializes in African inspired statement pieces, sorority paraphernalia, HBCU apparel and all things for the culture. We employ artisans all over the world and collaborate with them to curate specialty pieces for us while increasing the economic development in countries such as Liberia, Ghana and Nigeria. We give back to HBCUs and use lessons from the past to direct our future.