HerSTORY

Leeand Diggs Alcide is the owner and operator of Diggin Her Roots Boutique. Born in Brooklyn NY, her heart as always been in Africa. As a first generation American, Leeand was raised in a traditional Liberian household; from the food, the accent, the faith and the family. She learned to value community and this is the driving reason for the start of the business. This business employs tailors and artisans from all over Africa and because of your support, we are able to change lives of so many.

In college, Leeand joined Delta Sigma Theta Sorority, Inc and gained a lifelong sisterhood. We have expanded our offerings in the "Diva" collection to represent her love for her sorority. We hope you love what you see, the vibrant patterns, the unique designs and the quality of the items you purchase. We welcome new members to the growing Diggin Her Roots Family and welcome back those who have supported us before.